Here are five easy ways to get IT to help you during implementation of your marketing automation project.
1. Define and document your business requirements - IT deals with a lot of white noise. Differentiate yourself by having full documentation of what you need and when you need it.
2. Have a technology plan - It's not IT's job to seek out technology to solve your problem.
Define business requirements
Evaluate technology on your own
Monday, February 25, 2008
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