Monday, February 25, 2008

How to Get IT to Help You

Here are five easy ways to get IT to help you during implementation of your marketing automation project.

1. Define and document your business requirements - IT deals with a lot of white noise. Differentiate yourself by having full documentation of what you need and when you need it.

2. Have a technology plan - It's not IT's job to seek out technology to solve your problem.

Define business requirements
Evaluate technology on your own

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